A personalised service without the high price tag...

At Totem Marketing we offer top-level marketing expertise to suit every business & budget. We don't bamboozle our clients with buzz words or complex acronyms, our approach is measured, pragmatic & data driven - a formula that garners real results.

Our offer includes strategy & audit, digital marketing (paid search, paid social, SEO), email marketing, social media management, PR, campaign planning & management, copywriting, print advertising as well as one-off project management.

Headed up by marketing & strategy specialist Samantha Armstrong (MCIM) & formulated over 15 years of  experience within ecommerce, saas, fintech, manufacturing, charities & NFPs, professional services as well as leisure & tourism; Totem can provide your business with the insight, knowledge & know-how to boost your marketing. 

Samantha has devised & delivered double digit growth in all her roles often transforming working practices & leaving a positive legacy & continued ROI throughout her career. First most a strategist, Sam relishes in helping businesses, brands & organisations optimise, grow & exceed their potential.

“Sam supported us with the project management for the EMEA launch of a global VOD (video-on-demand) streaming provider across 20+ countries in 2022 across numerous paid media channels. This was a fast-moving and challenging project, and Sam’s project management, client services and teamwork skills were a huge asset to the success of the launches. Sam has a can-do attitude, is highly organised, friendly, and very easy to work with, and I trust her wholeheartedly. I have no hesitation in recommending Sam. She will always be the first person I call when I need experienced, professional, and effective project management support. ”

Neil Cains
Managing Partner & Co-Founder
Focus Mode

“It has been an absolute pleasure to work with Sam and we would definitely do so again. She is incredibly thorough and her attention to detail is second to none. She undertook a full audit of our current marketing activity and designed and implemented a workable strategy for our overall brand awareness and lead generation, and for the launch of our latest product. Thanks to her guidance we now have a targeted approach to our marketing activity for 2022 which has already begun to pay dividends. ”

Nigel Clarke
CEO
Morgan Innovation & Technology Ltd

“Sam’s experience in marketing serves her well, and she focuses on the important things that make an impact, despite prevailing challenges. It’s rare for a marketeer to put themselves in the shoes of the consumer and deliver in line with that perspicacity.”

Graham Mcgrath
Head of Sealife Trust
Sealife Trust Merlin Entertainments Ltd

“As a small business I don’t employ a marketing team, so when I found Sam at Totem Marketing it was such a relief. She has helped me see things differently within my business ad with such clarity, whilst giving me such valuable advice to help my company grow. She presented me with a fantastic review & strategy, we then worked together to outline a plan that fitted within my budget & time scales. Her knowledge is priceless to me & each time we meet I come away feeling inspired & excited! Marketing was always a ‘must do that’ now I strongly believe it’s a ‘must have’! Thank you, Sam!”

Zoe Martin
Managing Director
Homes4Let Sussex

“Sam was our client when she was marketing manager at Sea Life Brighton and right from the start we struck up a great working relationship, brilliant to work with and understood how Sea Life could be represented through VisitBrighton's marketing activity. Sam was very supportive and would always come to our networking events too; a great ambassador for Sea Life, hopefully we will be able to work with her again in her new role!”

Richard Pearson
Partnerships Manager
Visit Brighton

“Marketing was something extremely high on our priority list that just keep getting bumped down our actual day to day action list. Bringing Sam and her team at Totem on board was a step I wish we had done sooner. Within weeks our engagement was up by over double and we were receiving many new briefs and work enquiries – which we have no doubt was not a coincidence. Their structures, ideas and knowledge introduced us to approaches we would never have considered, meaning we can now tick that priority off our action check list – because Totem have got it covered. Thank you!”

Simon Armstrong
Creative Director
Ticktockrobot

“I have worked with Sam on a number of campaigns during her time representing the Sealife Centre. I have always found Sam to have a high work ethic and be incredibly passionate about what she does. I love bouncing ideas off her as she has high energy and is incredibly creative. Sam is a joy to work with and I would recommend her to any company.”

Laura Pauley
PR & Communications Consultant
BA i360 / Love Save the Day PR